To this day, the colourful iBook G3 remains the only Apple laptop I remember using for more than a couple of years without hankering for a Windows or Ubuntu machine, with its cool coloured plastic design and solid Photoshop performance making it my go-to device to do my homework on. Youngsters likely won’t remember the name, but for years the iBook was marketed as the perfect option for students. If it wants to keep MacBook’s premium marketing in place, it could resurrect an older laptop range (despite still costing $1600 at launch) that was aimed at this very market: the iBook. This is a market that’s expected to be worth $48 billion by 2025 according to most industry forecasts and one Apple really shouldn’t ignore. The top-end market is undeniably dominated by Apple, especially creative industries, but most schools are turning to Google’s Chrome OS and Windows machines because they’re more affordable. Secondly, it’s because it makes financial sense. A kid shouldn’t have to be upper-middle class to start getting familiar with the platform and its applications at an early age. Apple systems are a common sight in any office, design studio and enterprise environment. This is why Apple tech has become such a status symbol in most classrooms.įor me, Apple should take a page out of Microsoft and Google’s book and start making more affordable devices designed to be as inclusive as possibleįirstly, this is because it’s the right thing to do. This is fine, but most normal parents can’t afford to pay these prices.
It’s because if the rumours are true, it’ll mean Apple will continue to ignore a key market: people who don’t have a grand to drop on their kid’s laptop.Īpple’s always targeted the top end of the market, even with its “entry” devices, maintaining that it’s a premium brand. This isn’t because I think the device will be bad, or that it’ll sell badly. Which is why you may be surprised to hear that, in my humble opinion, Apple will still have swung a miss. So all-in-all that’s two awesome upgrades.
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